For the Army, it's out with "Be all you can be" and in with "Buy all you can buy." The Army has been enlisting youths for decades by promising them money for college. Starting in January, it will try out a different sort of pitch in selected cities: offering up to $40,000 toward the purchase of a home or the creation of a business. The new recruitment program, dubbed the "Army Advantage Fund," is meant to show parents and other adult "influencers" that Army service offers tangible benefits to young Americans. As the Iraq war continues, the Army is struggling to recruit enough new soldiers -- and such "influencers" are less and less likely to recommend military service to youths.
Retirement by the age of 38, security clearance for your next job, experience, the chance of having two paychecks during retirement, and other financial options are the perks that are often not marketed when the Army is recruiting. Yet these more than other tangible incentives are what older and wiser parents may consider when they encourage their children to enlist. Would these incentives be enough for you to encourage your child to join the military?
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Sure this would be incentive for any young man or woman to join the military. My problem is, our son signed up almost 4 years ago & only got $20,000 sign on bonus. He's already been in the war for over 13 months & will be deploying again in June. They think he'sone of the best soldiers but won't give him what he deserves to re-enlist. They have only offered him the same amount he was given when he joined the ARMY. The military isn't going to be able to hang on to Soldiers if they won't go that extra mile. So, let's not only give to the first timers, the big bucks for whatever use but to the others already serving also. I know over $40,000-$60,000 has been given.
