Now in its third year, a campaign by the Military Health Systems and the Tricare military health plan continues the Defense Department’s effort to reduce excessive and binge drinking among 18- to 24-year-olds serving in the armed forces. The ‘That Guy’ campaign has two goals: to reduce alcohol abuse and to raise awareness of the negative short-term social consequences of excessive drinking. It was developed in response to findings of the Defense Department’s survey of health-related behaviors, Chuck Watkins, “That Guy” campaign program manager, said in a “Dot Mil Docs” radio program on BlogTalkRadio.com Sept. 16. The “That Guy” campaign tells cautionary tales of excessive drinking and its consequences in a way to which young servicemembers can relate, Watkins explained.

Everyone knows 'That Guy'. Could be a friend or an acquaintance that always has one to many. 'That Guy' that wakes up the next morning and doesn't know what happened the night before. 'That Guy' that is so drunk you have to clean him up and put him to bed. 'That Guy' who is really cool till he gets drunk and tries to fight the whole bar. Don't be 'That Guy.' The men don't have a monopoly on binge drinking, so ladies, don't be 'That Gal.' Have you ever been 'That Guy?'

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