McCann Erickson, New York, is being awarded an estimated $1.35 billion firm-fixed price, indefinite delivery/indefinite quantity contract for the planning and implementation of advertising, promotional and publicity programs to support all recruiting and retention programs for the active-duty Army and the U.S. Army Reserve. This includes a full range of services from developing a tactical advertising strategy to producing advertising using numerous communications methods -- including television, radio, print and Internet site, direct marketing, promotions, and events. The Request For Proposals was released Aug. 8, 2005 under full and open competition. Work will be performed at McCann Erickson in New York City and is estimated to be completed by Dec. 6, 2011 -- based on a five year contract with the performance period consisting of a base period of two years and three one year options. The Communications-Electronics Life Cycle Management Command Acquisition Center at Fort Monmouth, N.J., is the contracting activity. Army Public Affairs can be reached at (703) 697-2564. (W15P7T-06-D-C002)

It looks like this may be the end of the "Army of One" campaign created by the Leo Burnett Agency. Here at Army.com we've seen a lot of criticism of the slogan "Army of One" so I can imagine quite a few people will be excited to see that change. What do you think it should be?


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